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"The Wall Street Journal" featured Lubin School of Business professor Bruce Bachenheimer in "Cash-strapped small businesses turn to go fund me"
Bruce Bachenheimer, a professor at the Lubin School of Business at Pace University, said even more important than cash is the validation business owners receive from GoFundMe campaigns. Two-thousand customers contributing $20 or $40 each might not be enough to keep a business open, but it can give owners reassurance.
After a successful GoFundMe campaign, owners might say to themselves, “‘I should hang on, I should keep going,’” Mr. Bachenheimer said.
