Quick Links
News Item
"SFGate" featured Lubin Professor Dr. Larry Chiagouris in "'Thrones' ending, but will live on in merchandise"
"SFGate" featured Lubin Professor Dr. Larry Chiagouris in "'Thrones' ending, but will live on in merchandise"
...“HBO wants to get as high a licensing fee as possible. It will not want the companies that license ‘Game of Thrones’ to know what deals HBO is striking so that those companies seek to obtain a lower fee,” Dr. Larry Chiagouris, professor of marketing at Pace University, wrote in an email.
His broad guess of how much those fees are bringing in: “It’s a lot!”
Read the full article.
