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"Finance Daily" featured Dr. Larry Chiagouris, professor of advertising at Pace University in "‘Thrones’ is ending, but will live on in Product"
...“HBO would like to get as high of a certification fee as possible. It won’t want the companies which permit’Game of Thrones’ to know what deals HBO is striking so that those companies want to acquire a lesser commission,” wrote Dr. Larry Chiagouris, professor of advertising at Pace University, in an email to the Associated Press.
His broad figure of just how much HBO is earning:”It’s a lot!”
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