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"Connecticut Post" featured Lubin Professor Dr. Larry Chiagouris in "'Thrones' is ending, but will live on in merchandise"
Just how much money is being made? No one really knows except HBO. And the number's hard to estimate, for a reason.
"HBO wants to get as high a licensing fee as possible. It will not want the companies that license 'Game of Thrones' to know what deals HBO is striking so that those companies seek to obtain a lower fee," wrote Dr. Larry Chiagouris, professor of marketing at Pace University, in an email to the Associated Press.
His broad guess of how much HBO is bringing in: "It's a lot!"
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